So why is it called “Coherent”?

 

It’s coming right up — our newest collection, “Coherent”, will be available for sale in our Etsy shop next Saturday, Oct. 15th!

But what does coherent mean?

consistent; sticking together; having or observing a due agreement of parts.

connected; united by some relation in form or order; logically connected.

And why name a collection “Coherent”? Two easy reasons.

1) Every time we design a collection, we try to make the different designs harmonize as much as we can, while still retaining every ounce of their own individuality. We use themes, colors, motifs, and repeated elements to create… well, coherence. A sticking-together of the different dresses, if you will. Our goal is to combine disparate elements in new — but sticky — ways.

2) Dresses aren’t words. But we’re trying to clarify our mission a bit, and dresses are how we speak. We want you to look at our dresses and know exactly what we stand for — true, uncompromising feminity. Life is a beautiful gift, and even the dolls in the world should be dressed in a way to reflect that beauty.

Have we done the word justice? Probably not. But that’s not the point. Melody Valerie Couture first opened its doors a little over three years ago, and it’s high time we kept growing, not just more complicated, but tighter. We’re always working to make our dresses the best and most “Melody-Valerie-ish” they can be. And that, in a nutshell, is why we are calling this latest collection “Coherent.”

–Melinda

 

the definition above is from our favorite old, fat dictionary (it’s a Webster’s from the forties) and from dictionary.com.

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